Construction Marketing
January 15, 2025
16 min read
How to Start Running Google Ads for Your Construction Business: Setup Guide
Complete beginner's guide to setting up Google Ads for construction companies, including budget recommendations and service-specific strategies.
Starting Google Ads for your construction business can generate qualified leads and grow your project pipeline. This beginner's guide walks you through setup.
Pre-Launch Planning
- Define your primary services
- Set budget ($50-150/day recommended)
- Prepare portfolio photos
- Set up lead capture forms
Campaign Setup
- Create Search campaign
- Target your service area
- Set daily budget
- Choose conversion goals
Conclusion
Starting Google Ads for construction requires planning and clear service focus. Begin with a modest budget, target high-intent keywords, and optimize based on lead quality.
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