"Hey Siri, find a marketing agency near me." Voice search is changing SEO. Here's how to optimize for the way people actually search.
How Voice Queries Differ (Conversational)
Voice searches are different from typed searches:
Typed Search
- "marketing agency"
- Short, keyword-focused
- Abbreviations common
Voice Search
- "Hey Siri, find the best marketing agency near me"
- Long, conversational, question-based
- Natural language
Targeting Long-Tail Keywords
Voice searches are long-tail:
Long-Tail Voice Queries
- "What is the best marketing agency for small businesses?"
- "How do I find a marketing agency near me?"
- "Who provides marketing automation services?"
Optimizing for Featured Snippets (Position Zero)
Voice assistants read featured snippets:
How to Get Featured Snippets
- Answer questions directly
- Use structured format (lists, tables)
- Keep answers concise (40-60 words)
- Target question keywords
Local SEO and Voice Search
"Near me" searches are huge:
Local Voice Optimization
- Optimize Google Business Profile
- Include "near me" in content
- Get local citations
- Collect local reviews
Technical Schema Markup
Schema helps voice assistants understand:
Important Schema Types
- LocalBusiness schema
- FAQ schema
- HowTo schema
- Organization schema
Conclusion
Voice search is growing. Optimize for conversational, long-tail queries. Target featured snippets (position zero). Focus on local SEO for "near me" searches. Add schema markup. The result? Visibility in voice search results.
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